2025-2026
The Globberry team specializes in developing reliable telecommunications solutions. Their clients include major telecom service providers (mobile operators), as well as enterprises operating mission-critical mobile radio networks, such as those in the oil and gas industry, public safety, utilities, and more.
During the technical optimization phase, our team first updated the CMS WordPress and the necessary plugins, reconfiguring them after the version changes. A comprehensive set of hosting-side tasks was performed to ensure stable site operation following the update. This improved the site's security level, sped up its performance, and simplified content management through the admin panel.
During the development process, we accurately reproduced every interface element in line with the client's brand identity and design system. Special attention was paid to responsiveness: the site displays correctly across all device types — from smartphones to desktops and widescreen monitors. The layout was accompanied by thorough testing in all major browsers — Chrome, Firefox, Safari, and Edge — as well as on real devices running iOS and Android. This allowed us to identify and resolve cross-browser inconsistencies before launch, ensuring stable and consistent site performance for every user.
Animated elements became an essential part of the updated design, adding dynamism and visual appeal to the site. At the same time, their implementation required additional optimization, as testing revealed inconsistencies in how animations were rendered across different browsers and devices. During development, these technical issues were resolved, allowing us to achieve smooth and consistent animation playback across all environments.
Horizontal sliders (carousels) were used to present cases, solutions, and materials in a convenient way. They allow a significant amount of information to be displayed compactly, without overloading pages or requiring excessive scrolling. This approach ensures a comfortable interaction on both desktop and mobile devices, maintaining the balance between informativeness and ease of use.
Special attention was paid to building a logical and intuitive navigation system. The site structure was reviewed and optimized in accordance with user behavior patterns. Clear section separation, a well-thought-out menu, and internal linking allow users to quickly find the information they need, shortening the path to target actions. This had a positive impact on both the user experience and the overall effectiveness of the site.
As part of the project, HubSpot CRM integration was implemented. This allowed the automation of lead collection and processing, as well as ensuring effective interaction between the site and the sales team. Contact forms, requests, and other user touchpoints were connected to the CRM, providing centralized data storage and the ability to work with it further. As a result, the company gained a tool for systematic lead management and conversion improvement.
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